HiltonHotelsisahotelchainkeepingupwithchangesintheindustry.Intheearly1990’s,HiltonHotelsmoveditsfocusheavilyintothegamblingindustryinresponsetotwomajortake-overattempts.Whilegamblingindeedgeneratedthebulkoftheincomeintheearly1990’s,in1994thegamingindustryslowedsignificantlywhilethehotelindustrycontinuedtoprosper.Theindustryresponsewastoshiftintoproviding/packagingentertainmentandgamingtoformdestinationresortstoattractmorecustomers(Kotler,Hiltoncase).Withallthesechangesinsuchashortspanoftime,Hiltonfacesseveralsignificantchallenges.Itmustrefocusthecompanytostrikeabalancebetweenitsgamingandhotelbranches.Itmustremaincompetitiveinthegamingandhotelindustries.Itshouldleveragebothgamingandhotelbranchestoensurelong-termviability,stability,andprofits.
SituationalAnalysis
HiltonHotelsCorporationisrecognizedaroundtheworldasapreeminentlodginghospitalitycompany,offeringguestsandcustomersthefinestaccommodations,services,amenities,andvalueforbusinessorleisure.TheHiltonbrandhas,formorethan80years,beensynonymouswithexcellenceinthehospitalityindustry.Its1999acquisitionofPromusHotelCorporationexpandedtheirfamilyofbrands.HiltonHotelCorporationnowincludessuchknownandhighlyrespectedbrandnamesasHamptonInn,Doubletree,EmbassySuitesHotels,HomewoodSuite***yHilton,andRedLionHotels&Inns.Throughownershipofsomeofthemostrecognizedhotelsintheworldandanewlyenhancedbrandportfolio,Hiltonisnowabletooffergueststhewidestpossiblevarietyofhotelexperiences.Facilitiesincludefour-starcitycenterhotels,conventionproperties,all-suitehotels,extendedstaymotels,mid-pricedfocused/serviceorientedhotels,destinationresorts,vacationownership,airporthotels,andconferencecenters.
